The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing

The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging feasible while retaining the luxurious aura on the franchise and its Particular mixture of whiskies, which include things like ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.

The end result saw glass getting hand-blown right into a teardrop form. For The 1st time in the brand’s historical past, the enduring sq. Johnnie Walker bottle has long been reformed. 

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We hope that our discoveries may have a optimistic affect in the broader marketplace and assistance discover new choices for lighter, reduced carbon packaging alternate options.”

This new, lightweight bottle is actually a matter of exquisite beauty; but a lot more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We will proceed making use of these learnings across our selection, getting extra progressive strides as we glance to the way forward for Scotch.”

We hope that our discoveries may have a optimistic affect in the broader sector and enable find new alternatives for lighter, lower carbon packaging alternatives.”

Indeed—this collectible version is usually ordered online and shipped securely to the doorway with signature affirmation.

Designed through a test-and-master product with external glass makers, this light-weight-fat bottle incorporates a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. style and design, exemplifies the future of light-weight, and will help uncover new possibilities for lighter, lessen carbon packaging alternate options.

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Diageo has mentioned the “previously claimed ‘lightest weight scotch whisky bottle’ was released by a United kingdom retailer and weighed close to 298 grams.” 

With fewer than 888 bottles launched globally, Each and every bottle is independently numbered and presented inside a luxury collector’s case.

“Rather then hold this new know-how close to our chest, we’re energized to offer a royalty-free of charge licence to get more info our granted British isles patent to the world.

In whisky packaging, luxury normally usually means hefty—Feel thick bottles with significant stoppers that double as trophies over a shelf. Johnnie Walker wants to upend that considering and embrace the notion that lithe is deluxe.

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That undertaking fell to Diageo’s global layout director Jeremy Lindley. Toughness and safety have been Lindley’s priorities, but functionality needed to stick to variety. Following Finding out which the naturally strongest shape for glass would be the teardrop—The form it The natural way assumes when liquid—Lindley and his team created a teardrop with square sides, in the nod into the classic Johnnie Walker silhouette.

Johnnie Walker set out to progress the spirits market by experimenting with light-weight glass for its luxury whiskies, inspired via the craze in the direction of 'fragile' as an alternative to 'hefty' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.